Trevor Bayliss the Author of the book "They were New Zealanders" featured in this blog,
watering his flowers in front of Waima Lodge 1n the mid 1930's.

Looking south east across the Waima lawn over the recently planted rose circle dug by Trevor Bayliss

Waima Store 1962 originally M.C. Kelly Store
The first Waima store was established by William Satchel after he had been put off his land holding in the 1880's. The old Bedford school bus was one of a small fleet & part of Maurice Kelly's empire along with the motor garage and post office all run by members of his family.

The Waima House as it was in 1972 when it was sold out of the family for the first time since it was built in 1920.

A view from the Wesleyan Mission House at Waima Moehau looking back toward the Waima Range.

Sarah Kelly outside the front gate of her Waima home.

Maurice and Sarah with family & friends in the Waima House dining room on the occasion of his 90th birthday.

Cutting the Cake Maurice and Sarah on his 90th birthday.

All Three daughters were married at Waima.
although this image is of Maurice with either a sister of Sarah or a close family friend.

Members of the wedding party at Waima, the palms are now 30 meters tall!

Maurice Arthur Kelly inspects his mother's garden. Arthur was their first born at Pakenae in 1908.


Audrey Kelly with Kidd? on the front steps of the Waima House.

Audrey Kelly's wedding party

The great pounamu adze that was gifted to Sarah Kelly by John Webster of Opononi
was used as a front door stop in Sarah's Waima house for as long as she lived there.
now in the family collection of Trevor and Marjorie Bayliss.
An adze of this size is of enormous value both in terms of historic and monetary.
It's gifting to the Kelly's suggests great trust and friendship.
![]() |
| Add caption |
HOKIANGA POSTCARDS - WAIMA LODGE
From: Harmen Hielkema
Date: 18/12/2008 6:18:20 a.m.
To: JdPyle@xtra.co.nz
Subject: Old NZ Post card Hi Jeff I happened upon you wonderful BLOG and hoped you may be interested in my message. We have an historic home in Waima Hokianga called Waima Lodge, see The people who first built this place were Maurice Claude and Sarah Kelly see Waima Lodge BLOG Attached is a scanned image of a postcard featuring Sarah which I would like to submit for inclusion on your site.
____________________________________________________________
Kind regards
Julie Holton & Harmen HielkemaWaima Lodge Guesthouse
Hokianga, Northland
New Zealand
Ph. 09 405 3808
Email: Waima LodgeWAIMA LODGE
Waima Lodge Fine Dining menus:
Harmen's Art BLOG:
Outrigger canoe BLOG:
Harmen's Music BLOG:
-----------------
Hi Harmen,
Thanks for your interesting email and very interesting links.
Unfortunately I don't have the jp2 reader installed so couldn't view the
image sent. If you could send in in JPG or GIF form it would be
appreciated.
I will do further research (from my own library) for a full article (with links to your excellent sites).
My son-in-laws family has very close ties with all your area through his
mothers family Tane - and there fathers/grandfather/ ggfather Mekene
Tane Hohaia - Tanekopati Hohaia and their ancestral and family lands up
there.
I also have a close friend who has recently just taken over the Masonic Hotel, Rawene who I hope to visit early next year.
Our website can be viewed at www.jeffpylenz.com and our webshot albums
at http://community.webshots.com/user/jeffpylenz (links also available
from own website - front page or from the Site Map page (bottom link to
thumbnail views)
Thanks again - Hope to hear from you.Cheers Jeff
=====================
From: Harmen HielkemaDate: 18/12/2008 2:04:33 p.m.
To: Jeff Pyle
Subject: Re: Old NZ Post card Hi Jeff Thanks for your prompt reply I'll re format and reattach the image of Sarah. How about that, it's a small world especially in the Hokianga! The Hohia connection will mean family for sure.
____________________________________________________________
Hope you can open this one.
Best
Harmen
Hi Jeff
Here is the jpeg again in 4 different formats.
From: Harmen HielkemaDate: 19/12/2008 9:18:18 a.m.
To: Jeff Pyle
Subject: Re: Old NZ Post card Hi Jeff Did any of those attachments open for you? The image is the same one on the header of my BLOG "They were New Zealanders". Waima Lodge Sarah Kelly was photographed in that image around 1918 She'd been married for 10 years and had 34 children. They were living in Pakenae Hokianga at that time. Merry Christmas Harmen
------------------
From: Jeff PyleDate: 19/12/2008 9:31:16 a.m.
To: Harmen Hielkema
Subject: Re: Old NZ Post card Hi Harmen, Yes thanks, actually got a copy off the BLOG as well before I realised it was the same one. Doing some research at the moment to see if I can uncover additional information. Will let you know what I find. Found your sailing & art very interesting. Always loved my own fishing as our family (My grandparents - Pyle) had the homestead on the waterfront at One Tree Point (Marsden Point area - as they owned almost all the land around here prior to present day development ) and still owned by cousins. Caught many types right up to Stripe & Blue marlin, tuna (all sorts - Vanuatu), sharks etc Cheers Jeff
From: Jeff Pyle
Date: 9/01/2009 6:13:25 a.m.
To: Harmen Hielkema
Subject: Re: Old NZ Post card Hi Harmen, Still working on an article, but perhaps you could supply me a few more details to assist me in my research. The photograph of Sarah Kelly. I presume it is a real photo card (photograph size of postcard) On the back what does it have. (Important if you know - usually had printed title of photographer and firm.) I suspect if it was a real photo postcard ( It may have been produced in 10-20 for family members) As you are probably aware - the north (anything the other side of the Auckland Harbour to North Cape hardly ever appeared on postcards between 1890-1910 as photographers that produced postcards did not seem to visit this area (even though it was the earliest area settled by Europeans and had many attractions. Remote? To those settlers in Auckland, Wellington, Christchurch which had become the major ports of call to visitors to NZ) There is quite a bit of information on-line on the family side - Life and Times of Patuone And if you view the Northward photograph collection ( these may be the only real photographers of the area during this period of interest) you may spot something to connect Waima and the area. "Northwood Collection, Alexander Turnbull Library" There are 833 images to view here - well worth browsing through. ( Use Google to find)NATIONAL LIBRARY use the search button top right OK for now.
Cheers Jeff
--------------
From: Harmen HielkemaDate: 9/01/2009 9:19:17 a.m.
To: Jeff Pyle
Subject: Re: Old NZ Post card Hello Jeff It is so refreshing for me to get such a helpful and comprehensive answer from you. I have met my match at last! I believe that you could well be right in suggesting that the card was made in a limited edition for family members given the vogue that you described in your earlier message for post cards among families at that time. I have roughed out a copy of the reverse side of the card in word (with some lines drawn in) attached. I'm certain that this is all that appears on the original, no photographer's name or studio. I only have a digital scan of the front photograph of Sarah and a poor photo copy of the reverse side. I do know that the Kelly's had strong links with Auckland as Maurice Claude Kelly, Sarah's husband, was born in High Street and most of his family remained in Auckland with the exception of his grand father Maurice Kelly senior of the Wade River, Silverdale. It is possible that the photo came from an Auckland studio. Mt Eden is one place that links Sarah with Auckland. She visited a friend there over the course of her lifetime and died there in 1967. I do know that the print was made in 1917. This is the best i could do.
____________________________________________________________
I am very grateful for the links you have provided to other related
information which I will search through shortly.
Best wishes to you.
Hope to meet up should you ever come our way, you are most welcome.
Best
Harmen R Hielkema
-----------------
From: Jeff PyleDate: 9/01/2009 5:27:10 p.m.
To: Harmen Hielkema
Subject: Re: Old NZ Post card OK Harmen, I would say that this postcard was done in a very limited run for family. It is what is called a RP Postcard (Real Photo postcard) and a large number can be found especially depicting social events such as portraits, events, etc I did a search for Auckland photographers (as I knew they existed on-line through the Auckland Library) and came up with 850 photographers have operated in Auckland. I then narrowed it down to these below from the information you supplied. Some interesting ones even though some of these can be narrowed down even further. Take a look at the list below and their information.
=====================
MT EDEN PHOTOGRAPHERS OPERATING 1917
<> [99 of 850] Name Redfern, George
Sex Male
Studio address Shortland Street, Auckland Central, Auckland City 1860s?;93 Queen Street, Auckland Central, Auckland City 1873;193 Queen Street, Auckland Central, Auckland City 1873;Top of Queen Street, Auckland Central, Auckland City 1875;Opposite the Fire Bell, Queen Street, Auckland Central, Auckland City 1876;Hazard Street, Russell 1885/6;Parawai 1893 Known years of operation 1860s 1873 1875 1876 1885 1886 1893 1900 Source Chapman's Auckland Directory 1873; Wise's NZ Directory (1875/6), p16; Southern Cross 2 December 1876 (Auckland Trade Directory); Wise's NZPO Directory (1885/6), p846; 1893 Electoral Roll; Main, Auckland through a Victorian Lens (1977), pp169,170; C O Davis, The Life and Times of Patuone (GNZ 995.309PAT); New Zealand Herald 5 February 1901, 31 October 1945; Hill's Index; NZSG Cemetery Records; Auckland Area Passenger Arrivals Index; R E King, Tauhinu: A History of Greenhithe (1984), pp86-7; Cyclopedia of Samoa (1907; pr 1987), p102. Remarks George Redfern "artist" died at Greenhithe on 3 February 1901, aged 57 (NZH 5 Feb 1901), and is buried at Albany. The 1900 Eden electoral roll identifies him as a photographer living at Hellyer's Creek near Birkenhead, and it can be inferred from the roll that his wife was Alice Mary Redfern (nee Sturge). She died on 26 October 1945, and her obituary indicates that after their marriage (at Mangonui) in 1872, the couple lived at Russell, Paparoa, and Thames, before settling in the Greenhithe area around 1899. In fact, the evidence of Hill's Index suggests residence in Newton in 1874, and Mt Eden in 1876, moving to Paparoa by July 1879. Wise's NZ Directory for 1875/6 lists Geo Redfern "artist" at Shortland Street, with a house at Eden Terrace. According to Platts, he exhibited at the Society of Artists in Auckland in 1875. He was probably the "Mr. Redfern"who set up his apparatus to photograph the transit of Venus in December 1874. Redfern was an Albertlander who arrived alone on the Matilda Wattenbach on 8 September 1862. Other members of his family came on the William Miles on 12 November 1862. Despite having land at Paparoa, like many Albertlanders he seems to have stayed on in Auckland, setting up a studio in Shortland Street soon after arrival. A photograph by G Redfern prefaces the book 'The Life and Times of Patuone' by C O Davis, printed in Auckland in 1876. As Patuone died in 1872, Redfern was clearly operating before that date. In 1873 his rooms were "over Mr King's Chemist" in Queen Street (Evening Star, 1 March 1873), and in 1874 he was offering to sell Webster and Page negatives after "the late fire" (Southern Cross 26 May 1874), which had destroyed his studio (Evening Post, 20 April 1874, p2). These he had acquired by his purchase of James Cater's studio and business in May 1874 (Southern Cross, 2 May 1874, p1), which Cater himself had bought only in December 1873 (Evening Star, 2 December 1873, p2). In 1875 he moved to purpose built premises at the top of Queen Street (Southern Cross, 5 March 1875, p1). (The move coincided with the appearance of C H Watkins in Shortland Street, who described his business as "Late Redfern's".) It is most likely here that he employed A J Tattersall as an apprentice (Cyclopedia of Samoa). Around 1899 he was burnt out of studios over a Chemist's shop in Symond's Street. This was said to be the 2nd time that his business had been ruined by incendiarism, and it was at this point that he moved to Greenhithe. It is possible that he spent some of the intervening period at Paparoa , as the 1881 electoral roll (Marsden) lists him as a farmer there. This contrasts with the 1882 Return of Freeholders of Land which describes him as a photographer at the same time crediting him with 197 acres of land. Main lists: a George Redfern operating in Auckland in the 1860s, a W Redfern in 1878 and Richard Redfern (George's brother) in the 1880s. Also Taylor and Redfern (1869-1870), W W Taylor "late Taylor and Redfern" at Queen Street, Auckland and Helensville from 1870, and Arnold's "late Redfern's" at Queen Street 1889/1890. Adverts (Auckland) Evening Star, 1 March 1873 Evening Star, 29 September 1873 Southern Cross, 5 March 1875, p1
==========
Name Kelly and Co (firm) Studio address 9 High Street, Auckland Central, Auckland City 1950/1, 1956 Known years of operation 1950 1951 1956 Source Wise's Auckland PO Directory (1950/1), P1031a; Wise's NZPO Directory (Auckland) (1956), p1341. Remarks Listed as Kelly Studios (1956).
==============
Name Foley and Kelly (firm)
Studio address Auckland
Source H Knight, NZ Photographers: a selection (1981), index.
Remarks No dates.
================
Name Muir and Moodie (firm)
Studio address Moray Place East, Dunedin 1902, 1911/12;Hall of Commerce,
High Street, Auckland Central, Auckland City 1912;129 Princes Street,
Dunedin 1915;Invercargill 1911/12;Balclutha 1915
Known years of operation 1902 1909 1911/12 1912 1915
Succeeded Burton Brothers
Source Wise's NZ Directory (1902) p2045; NZ Gazette 1902 (no.3), p49;
Wise's Buyers and Sellers of Australia, Tasmania and NZ (1911/12), p138;
Auckland Directory (1912), p1519; Wise's NZPO Directory (1915), p2136;
Main and Turner, NZ Photography from the 1840s (1993), pp24-5; H Knight,
Photography in NZ (1971) pp85-87; NZ Journal of Photography, Feb 1996,
pp5-8; Main and Jackson, "Wish You Were Here" (2005), pp44-47.
Remarks Formed by Thomas Muir and George Moodie, both ex-Burton
employees. They specialised in outdoor work and had moved into printed
postcards by 1900. Wise's NZ Directory (1902) p2045 lists Burton Bros
'now Muir and Moodie'. The bulk of their glass plate view negatives were
purchased by the Dominion Museum in Wellington in the 1940s. Exhibited
at the Christchurch International Exhibition 1906/7 (Official Record,
p304). Patent (no.14366) for playing cards with photographic
reprductions submitted 19 December 1901.
Adverts NZ as a Tourist and Health Resort (1902), p168 NZ as a Tourist
and Health Resort (1905), p178 NZ as a Tourist and Health Resort (1909),
p194 How to Travel in NZ (1913), p124
===============
Name Ring, James Claude
Sex Male
Studio address Tadema Studios, 36 Karangahape Road, Auckland Central,
Auckland City 1917, 1919, 1920;222 High Street, Christchurch 1925, 1932,
1937, 1939, 1941, 1948/9, 1952
Known years of operation 1917 1919 1920 1925 1932 1937 1939 1941 1948 1949 1952
Source WW1 Nominal Rolls; Auckland Directory (1917), p1440; Wise's NZPO
Directory (1925), p2461; Wise's NZPO Directory (1932), p2276; Wise's
NZPO Directory (1939), p2605; Wise's NZPO Directory (1941), p2720;
Wise's NZPO Directory (1948/9), p2255; Wise's NZPO Directory (1937),
p2478; Wise's NZPO Directory (1952), p1945; DNZB.
Remarks The WW1 nominal rolls give the following details - RING James
Claude; Second Reserves; Last NZ Address - 86A Sarsfield St, Ponsonby,
Auckland; Occupation - Photographer; Classification C [married, 1
child]. Probably James Ring's son, Claude (see DNZB). Manager of the
Tadema Studios c1917-1920. Died 1971? Probate records at Archives NZ
(Chch) (CH1451/1971).
=============
Name Kempthorne, Prosser and Co (firm)
Studio address Albert Street, Auckland Central, Auckland City 1902,1911,
1912, 1917, 1922/3;Victoria Street, Wellington 1902;Jervois Quay,
Wellington 1902;High Street, Christchurch 1902;Stafford Street, Dunedin
1899, 1902;Auckland 1915, 1925;Wellington 1915, 1925;Christchurch 1915,
1925;Dunedin 1915, 1925
Known years of operation 1902 1911 1912 1915 1917 1922/3 1925
Source Stone's Otago and Southland Directory (1899), p606; Auckland
Directory (1911), p1433; Auckland Directory (1912), p1519; Wise's NZPO
Directory (1915), p2136; Auckland Directory (1917), p1441; Auckland
Directory (1922/3), p1795; Wise's NZPO Directory (1925), p2461.
Remarks Photographic Stock Importers Photograph of the interior of their
Auckland warehouse in G E Alderton, "Resources of NZ" (Dec 1897), p43.
Adverts NZ as a Tourist and Health Resort (1902), p152
===============
Name Nash, Percival Frederick
Sex Male
Studio address 12 Short Street, Linwood 1915;Safe Deposit Buildings,
High Street, Auckland Central, Auckland City 1932;2nd floor, Mahony's
Buildings, 38 Shortland Street, Auckland Central, Auckland City 1935/6,
1937/8;38 Shortland Street, Auckland 1937;Whitianga 1950/1, 1956
Known years of operation 1915 1932 1933 1935/6 1937 1938 1950 1951 1956
Source Wise's NZPO Directory (1915), p2136; UBS Directory (Auckland and
Suburbs) (1932), p166; Wise's NZPO Directory (1937), p2478; UBS
Directory (Auckland and Suburbs) (1937/8), p363; Wise's Auckland PO
Directory (1950/1), P1031a; Wise's NZPO Directory (Auckland) (1956),
p1341.
Remarks Photographs of Murawia Beach in NZ Sporting and Dramatic Review,
6 Dec 1933, p33- Commercial photographer 1935/6, 1937/8 R F Nash
(1937/8) Died c1952. Commercial Photographer. Probate records held at
Archives NZ (Auckland) (no.1787/1952).
================
Two searches I used were High Street and Mt Eden - then selected ones of interest and ones operating around 1917.
James Ring and Muir and Moodie are the most likely candidates as they
produced a lot of postcards and would obviously do studio prints to RP
cards.
James Ring was a superb photographer and one can find some postcards
even today (article on my site) I seem to remember being told when in
Wanganui in August that some of his negatives are in the Whanganui
Museum.
No-one has done a listing of the private images of Muir and Moodie (I
have a couple of books on them and their postcards - commercial
production. From the remarks above - a search through the Wellington
Museum (Now Te Papa) could be useful. One may find other family studies
if they are there..
"Formed by Thomas Muir and George Moodie, both ex-Burton employees. They
specialised in outdoor work and had moved into printed postcards by
1900. Wise's NZ Directory (1902) p2045 lists Burton Bros 'now Muir and
Moodie'. The bulk of their glass plate view negatives were purchased by
the Dominion Museum in Wellington in the 1940s."
George Redfern - I have added as his connection to Patuone
See there were even some Kelly's as photographers.
Cheers Jeff
-------------------
From: Harmen HielkemaDate: 9/01/2009 7:26:23 p.m.
To: Jeff Pyle
Subject: Re: Old NZ Post card Hi Jeff I'll forward this information on to the family as Sarah's two youngest daughters are still coherent Audrey at 87 and Marjorie at 94 years respectively, this information may prompt memories before they are lost to the next generation. Thank you so very much. best wishes. Harmen
-------------------
TO SUMMARISE It
is very obvious from research that it appears very few if any
photographs done from the Hokianga or Waima were produced as commercial
postcards between the 1890's and 1920's even though this area was a very
early New Zealand settled area.
If anyone has any or a collection from this northern area - and would
like to share them with other readers - it would be very much
appreciate. Contact me here Jeff.
This postcard image of Sarah Kelly was in all probability done in
Auckland at one of the Studios mentioned above and reproduced in a
limited run for family members.

